MTV JAPAN
MTV BLANKS ME
Station Identity Campagin
W+K Tokyo developed a series of on-air station iDs with MTV JAPAN around the idea of “MTV_____ME” to re-ignite that original MTV spirit of how MTV makes you feel.
We then further developed this concept by asking various musician and performers during the 08’ MTV Japan Music Awards, how MTV made them feel.
The result was eight artist iDs featuring, Verbal, Nelly, Simple Plan, Miliyah Kato, Yuna Ito, Aktion, and AI.
Role
Designer
Deliverables
Station ID Clips
Credits
Client
MTV Japan
Agency
Wieden+Kennedy Tokyo
Creative Direction
Sumiko Sato
Hiroshi Yonemura
+cruz
Art Direction
Woog
Copy Writer
Woog
Takamori Kadoi
Design
Marek Okon
Woog
Animation / Editing
Genki Ito
Music
Sun An
Guest Appearance
Verbal
Nelly
Simple Plan
Miliyah Kato
Yuna Ito
Aktion
AI