NYX COSMETICS
I AM RIISA

Social Media Campaign

 

NYX Cosmetics Japan launched a new campaign in collaboration with Japanese actress Naka Riisa called ‘I Am Riisa’. The campaign featured nine unique Lip Creams each representing a unique character of Riisa and shot in various locations around the Los Angeles. We created over 30 key visuals, and 10 web films.

The campaign ran on social media, in-store posters, NYX Japan website, and a special feature in Vogue Japan.

 

Role
Director
Photographer
Retoucher

Deliverables
Web Films
Social Media Content

 
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Credits

Client
NYX Professional Make-up Japan

Brand Director
Hiroko Hamada

Digital Marketing Manager
Yuko Miwa

Community Manager
Ayaka Tani

Model / Talent
Riisa Naka

Stylist
Riisa ‘Ribbon’ Kato

Hair & Make-up Artist
Mari Enda ‘Shibata’

Creative Director / Photographer / Retoucher
Marek Okon

Director of Photography / Editor / Colorist
Andrzej Rudz

Editor / Colorist
Alexis Wuillaume

Creative Advisor
Emily Liu