SONY VAIO
THIS IS A PEN

Sony VAIO is made for artists, writers, and makers to help make the vision in their heads tangible. Effortlessly and stylishly. From the initial spark, to polished execution, Sony VAIO has the tools to support all manner of creativity.

For this global campaign, we produced a 60 second TV spot that is all about people using Sony’s new pen to write, draw, and doodle by hand. We also produced print executions that portray people standing next to what they created using their VAIO computers.