SPOTIFY JAPAN
TWITTER EMOJI

Spotify is a music platform that gives people recommendations on what music they may like based on their listening history. To communicate this function in a fun social way, Spotify launched a Twitter campaign where people could tweet using the hashtag #絵文字で音楽発見 ( discover music with Emojis ) along with three emojis that describe their music taste, and Spotify would tweet back with a song recommendation.

To promote this campaign we created a series of eight short clips that celebrates different music genre using only emojis.